Ry Schwartz was sitting at a Montreal cafe on a Sunday morning. The window was closing on a special bonus offer for a launch we were running, and he had to write the last-chance email. He ordered a triple-tall. And opened his laptop.

An hour later, his new email copy was in ConvertKit. I hit ‘Send broadcast.’ And within minutes, we had $10,000 in new sales on our hands.

Most of the work you’re used to in marketing is part of a “long game” strategy.

You bring in leads that you nurture for weeks or more. You go on podcast after podcast to build your authority. You write blog post after blog post, ebook after ebook. You speak at events and summits. It’s all meant to pay off in the long run. And that’s cool. Not everything can pay off instantly.

But isn’t that why email is so refreshing?

The instant pay off email provides is a thrill for most of us. We put all that work into building a list and nurturing our list – and when it’s time to write a sales email, we get an adrenaline rush off the immediacy of the results. That ping every time a new sale comes in…

As incredible as the opportunities are in email marketing, the challenges may seem just as big. That’s because there are so many types of emails you can send. And too often you learn the hard way that, say, a sales email on the last day of a launch shouldn’t be written like the third email in your nurturing sequence.

10x Emails and 10x Launches exist to make it really, really easy for you to make sense of your email copywriting options.

Led by the very copywriters behind huge six- and seven-figure launches and high-performing SaaS email sequences, 10x Email and 10x Launches will strip away the mystique of writing emails.

Join us to skip past the guesswork. Inside this training, you’ll get the frameworks, formulas, processes and repeatable techniques to plan, write and optimize emails that gets results worth bragging about.

Whether you write your own copy or hire people to, you’ll perform better with a clear understanding of what makes an email succeed or fail – which you’ll find inside 10x Emails and 10x Launches, bundled for one low price this week only.

Whatever systems you have, whatever product or service you’re selling and whatever market you’re serving, get everything you can out of exactly what you’ve got. When you gain functional mastery over email and launch copywriting, you’ll be able to do just that. Because you’ll improve your execution. And that’s where sales happen.

• A classic rule to keep the skeeze out of your sales emails
• The 3-part anticipation-building sequence (Module 2)
• The essential method to target like a pro
• How to plot a drip campaign
• Why comic book writers make great copywriters
• How to plot a SaaS onboarder (Module 1)
• The 5 Cs of welcome emails, complete with a template
• “Bag o’ emails”
• The reason your stories are boring – and how to fix them
• What fashionists know about energetic copy
• The thing you’re actually selling when it’s time to close
• When to use urgency
• The template to get people to your webinar (Bonus)
• The exact tools to boost conversions inside your emails
• The right lead magnet – and how to make it sound better
• When to use scarcity

A 48% open rate. $17,991 in revenue. Yes. That’s what using just TWO of the email “themeplates” in 10X Emails did for me for one of my productized service launches. THAT is the power of not only mastering incredible conversion copywriting techniques BUT getting the tactical tools to help you implement those techniques. It’s no secret… 10X Emails and 10X Launches has been THE best investment I’ve made in my business, both as an online marketer AND a copywriter.Prerna Malik, Copywriter at Content Bistro

I’m no stranger to copy but every module I devoured made me want to slap my own face, scream “Eureka!” (and perhaps run down the street naked proclaiming my newfound insight!). It’s seriously THAT jam-packed with cash-pulling genius. There are so many ways to position an offer that it’s sometimes difficult to decide what approach to take. Now I’m armed with the exact tools I need to craft a captivating sales message every time.Nick Quick, Copywriter at Email Marketing Done

• The 5 core subsequences your funnel needs
• What it really means when you get an opt-in
• How to ditch the sleazy hard sell
• The sixth stage of awareness
• The F.R.E.U.D. method your emails are missing
• How to uncover the Moment of Highest Tension
• Why you should whip through writing launch emails
• A “direct response facelift” (Module 2)
• How to coach through 7 Buyer Milestones
• An incredible 47 Golden Questions workbook
• What’s broken with velvet-rope strategies
• Open loops vs consistency loops – which one now?
• The Aladdin Themeplate
• The Calm Before the Storm Themeplate
• Engineering sales during the mid-point launch slump
• Why old-school “closer” rules tank conversions today