Ajit Nawalkha – Beyond
Leverage your unique personality, become a recognized expert in your field, and skyrocket your coaching business by transcending old, pushy sales tactics and creating authentic marketing that’s congruent with who YOU
After 8-years of building highly successful online businesses and supporting countless coaches from around the world, co-founder of Mindvalley, Ajit Nawalkha shares insider secrets on how “well-known” names in the coaching industry tap into their natural personality to create incredible impact and income in their business…and how you can do the same!
How did Ellen DeGeneres manage to become incredibly successful AND steadily increase the level of success over the course of 4 decades?
Why does everyone know Richard Branson and his Virgin empire that spans across vastly unrelated industries like music and travel?
And what is the secret behind these brands that allows them to create not just an incredible income and revenue, but a sustainable, memorable business with raving fans and customers who stay loyal for life?
You might think that it’s because they have hundreds of employees or tens of thousands of dollars to spend on marketing…
Or you might think they’ve been around for a long time…
But it’s not either of those things because we all start at zero (don’t forget that!).
And it’s also not about WHAT they’re selling because there’ve always been thousands of other talk shows, airline or record stores in the marketplace.
Want to know the REAL secret behind the long-term success of people like Ellen DeGeneres and Richard Branson?
They know how to leverage their unique personality.
I call this the Personality Positioning Architecture system. Or PPA, for short.
The “Personality Positioning Architecture” allows people like Ellen and Richard Branson to…
- stand out and be memorable in the marketplace
- create a high level of likeability and truly connect with their audience
- achieve long-term sustainable success (think decades instead of months or years) and much more!
Before you panic and start to grapple with a gazillion questions like
“What the heck is Personality Positioning Architecture?”,
“Why am I not using it yet?” and
“How on earth am I supposed to become the next authority in my industry?!”,
Let me give you some peace of mind right away…
I’ll explain how and why you need to establish your authority by using Personality Positioning Architecture in a second, but here’s the crucial truth you need to understand first:
You ALREADY HAVE an amazing, unique, and irresistible personality.
YOU are your most valuable asset
And if you want to truly move forward with your coaching business, if your goal is to create deep levels of impact and influence, and do all of this in a way that feels good and in alignment with who you truly are, then all you need is this:
A powerful way to leverage your personality so you can build a formidable, authentic brand and marketing around it.
So far so good. Now let’s go a step deeper and look at the WHY – the substance behind all of that.
Because it’s easy for me to just tell you that Personality Positioning Architecture is a “must-have” for your marketing and coaching business and that it’s the key to your long-term success and all of that. But since this topic is so powerful and pivotal (and most marketing experts or gurus don’t even tell you about it), I want to make the WHY super clear for you.
5 Reasons Why Your Unique Personality Is The Key to Your Long-Term Success as a Coach
Leveraging your unique personality to build your authority and create powerful marketing allows you to be 100% authentic – and what feels better than that? Chances are that you became a coach, because you wanted to create transformations for your clients. You wanted to live YOUR purpose, YOUR mission, and YOUR true potential, using YOUR unique gifts and qualities. And learning how to transcend beyond the same old 5-step marketing tactics will enable you to do exactly that: Stay true to who you are whilst building your impactful coaching empire.
Richard Branson is a world-famous billionaire because he authentically executed the ideas that felt were exciting and innovative to him – regardless of what everybody else was doing in his industry. From the Virgin check-in areas to the fact that they have in-flight massages and bars on their planes, they do everything differently. They do it THEIR way.
Ever heard the saying “you have to sell your soul” to achieve something? Well, this is exactly what you WON’T have to do when you discover how to build personality-authority and stop following to the douchey marketing rules that feel sketchy to you. You’ll be able to be absolutely true to yourself, market your coaching business with ease and integrity and in a way that attracts the perfect clients for you.
I’ve always admired Ellen DeGeneres for this. Despite the fact that she represents something that a lot of people are not comfortable with, she is honest, open and expresses herself with an inspiring amount of integrity…. And the result? Millions of people love her, follow her and thank her for that. And yes, they buy from her too.
Richard Branson is the founder of Virgin… But he’s also an interesting personality! Did you know that he owns a private island called Necker Island? That he (almost) flew a hot air balloon around the world and climbed Mont Blanc? That Virgin originally included about 400 businesses, many of which failed? And that Branson is a courageous adventurer with the dream to make space travel available to the public with Virgin Galactic?
Ibet you knew at least 2 out of those 5 facts. Which only proves my point: When you allow yourself to leverage your personality and show the world who you truly are (including “flaws” and “failures”) you become absolutely memorable.There’re millions of “me-too” experts and teachers out there who desperately try to imitate other industry leaders and wonder why “their strategy” doesn’t work for them. You’re not going to be one of them. Because when you discover how to leverage your uniqueness and build on it with Personality Positioning Architecture, you will automatically stand out from the crowd – naturally and effortlessly. And I promise you won’t have to ride a hot air balloon to get there 🙂
People connect with people, rather than products, websites, or sales funnels…. And especially with people they can relate to – because they show you who they really are. But most marketers these days are only focused on conversions, treating their people like numbers on a spreadsheet. What if you had the power to change that? What if you could shift from harsh conversions to kind conversations? What if you could connect, convince and sell on a human, personal level? I’ll tell you what will happen (because I’ve experienced it myself and I’ve seen it happen with hundreds of my clients): You will feel better, you will have more fun and joy in doing what you do AND your conversion rates will go up as a result of that. If you’re able to establish a connection with your audience by being who you truly are, they will be able to get to know you and you will become their friend. And who do you think they would seek out for help and solutions when they need a coach? A stranger? A big company with a pretty logo? Or a trusted friend who they have a personal connection with? (Hint: It’s the latter!)
Everyone and their mom can google “how to set up a landing page” and make a few sales online these days. But that’s not what you’re here for. You’re here because you want a coaching business that consistently grows over decades, you want sustainable success and you want to impact the world – long-term… and not just for a couple months. Transcending beyond the “regular” (read: douchey and old-school) marketing tactics, breaking the rules and being authentic, memorable and true to who you are in your marketing is exactly what people like Richard Branson or Ellen DeGeneres have been doing for decades. And it’s the crucial element that will consistently allow you to build true authority and an iconic brand your people identify with, too, for months, years and decades to come
Most marketing experts are only focused on conversions…. and that’s exactly what they will tell you to focus on too.
And sure – using a red button instead of a blue one will up your conversion rates by a few percent. Optimizing your landing pages and email marketing will boost your numbers without a doubt.
But when you focus only on conversion instead of conversation, you’re cutting your own flesh…. if you’re planning on being in business for more than just the next 3 months.
And you don’t want to be just another coach…
You want to be the most transformative experience in your clients’ lives!
You want to be visible, memorable and make an impact that lasts.
And you want to do all of this whilst staying 100% true to who you are.
And this is exactly why I created Beyond for you. So that we can go deeper together, use the marketing principles that get extraordinary results without ever sacrificing your values, beliefs and true nature.
Beyond takes you beyond the surface level and to a level where you get congruent answers to questions like:
- What is the conversation that you want to have with your clients?
- How do you want your clients to experience you and your brand?
- What makes people fall in love with you and your brand?
- What makes people become raving fans and think of you first when they think of your field of expertise?
And much more….
Businesses that leverage Personality Positioning Architecture to focus on connection and truly understanding the human psychology behind it are the ones that last in the industry… and not just for a few months, but for decades and decades to come.
“What is Personality Positioning Architecture, really?” you might wonder.
It’s a new and innovative approach to marketing that allows you to leverage on your personality and position yourself as an undisputed authority in your field of expertise as a coach. Like an architect, you’ll learn how to construct and build a marketing system that allows you to create stellar results without neglecting your personality and who you truly are.
In building multiple 6- and 7-figure businesses for myself and my clients I’ve found that there are 3 core elements you need to focus on to grow your coaching practice beyond the limits of regular marketing tactics:
The 3 Core Elements of Personality Positioning Architecture
So simply put, there are only 3 things you need to master if you want to create and authentic, memorable business using Personality Positioning Architecture:
- Understanding the market
- Understanding your clients
- Understanding yourself
See, most marketing courses teach you about the market and maybe a little bit about your clients.
But if you want to become a truly memorable coach who stands out and who creates a lasting impression on your clients…
If you plan on creating long-term success over decades and not end up as one of the “me-too” coaches who maybe convert for a couple months but never truly connect with their prospects…
You need to be able to master all 3 elements.
And when you do? You are guaranteed to have a disproportionate advantage in your industry!
That’s exactly what you get when you join me for Beyond….
What Will Beyond Do For You And Your Business?
Beyond is not your next superficial “how-to guide” that teaches you the regular, pushy 5-step marketing plan that makes you feel like a used car salesman from the 90s….
Beyond takes you deep into the DNA of your brand, and your marketing, and demonstrates how to create a differentiated personality for yourself and your coaching practice – long-term.
In Beyond, you’ll discover how to understand and leverage profound human psychology, how to go deep within yourself and explore your personality, your brand, and your gifts in a whole new dimension – by using Personality Positioning Architecture.
And you get my best and proven marketing tactics, systems, and step-by-step processes as a Bonus to this in-depth psychological training in marketing.
Just imagine how incredibly good it will feel when you finally….
- have the power to create conversions through conversations because you understand how human dynamics work so that you can sustain your success and growth long-term (instead of being one of those people that nobody would miss or even notice if they disappeared overnight)
- are able to be 100% you and your “flaws” and “failures” are not something to be ashamed of…. but actually something you can leverage to make people love you for who you are and connect with you on a much deeper level
- have a brand personality and coaching business that is in alignment with who you are, your natural gifts, strengths, and talents so that you can effectivelymarket your business in a way that feels good and true to you (instead of feeling like a little piece of you dies or you have to sell your soul to make money)
- get your sales, revenue, and levels of abundance increasing steadily and rapidly without you having to sacrifice your core values, beliefs, or your nature simply because you have the strategies that allow you to build an authority based on who you truly are
- have a message and marketing communication in place that’s authentic, effortlessly stands out from the crowd, and is memorable to your ideal clients because it truly connects to who they are and builds meaningful relationships
- are able to establish a true bond with your prospects, create a profoundly transformative experience for your clients and transcend beyond what they think is possible… so that they keep coming back to you for more
And much, much more!
I can’t wait to take you on this journey to transcend beyond the lame, douchey marketing tactics that make you feel like you’re “selling out” and to a deeper level of understanding, connection, and transformative business growth – when you join me for Beyond.
Transcend Beyond Mediocre and Learn to Create Exponential Business Growth… On YOUR Terms
Beyond is an in-depth training program for coaches who want to leverage the power of their personality to create effective marketing that stays true to who they are… whilst building a coaching business that creates long-term, sustainable results.
I called this program Beyond, because it’s an easy-to-grasp framework that takes you to a deeper level of transformation where you get answers to questions you didn’t even know you had…. giving you the insights and breakthroughs you need to achieve real, lasting transformation in your marketing and move from “good” and mediocre to absolutely nailing your marketing and sales.
Beyond is not for you if you….
- just want to make a quick buck online and don’t really care about your coaching clients or how you serve them
- aren’t interested in transcending beyond the pushy old marketing tactics – no matter if they feel good and true to you or not
- are not willing to go deep and explore yourself, your gifts and your personality on a whole new dimension
- don’t think that learning human psychology and understanding the way we connect is valuable and are not willing to open up to new ways of marketing your coaching business
Beyond is absolutely right for you if you…
- want to transcend beyond the pushy 5-step marketing tactics that don’t feel good and achieve mediocre results
- are ready to master your message, your communication and the aspects of human psychology that allow you to build meaningful connections with your ideal clients and create an impact beyond what you’ve experienced so far
- want to be authentic, memorable and stand out from the crowd without having to pretend that you’re perfect or someone you’re not… but by leveraging who you are and what you stand for
- don’t want to sacrifice your values and beliefs to make money but want to feel good and truly create a positive impact in this world – long-term
- envision your coaching business growing not just over the next 3 months, but over years and decades to come without being forgotten and ignored once the hype fades away
Can you identify with that? Then you will absolutely love Beyond – and the results it will create for you. So let me walk you through what exactly you’ll learn during the program:
Here’s Exactly What You Will You Learn In Beyond…
I structured the whole Beyond training program into easy-to-digest Modules and short, powerful video lessons for you, so that it’s enjoyable to consume and easy to implement your new insights right away.
Here’s what you’ll learn in each Module:
Discover the ideas and frameworks you need to understand to get the most out of the program!
- The 4 stages of learning and how to go from a place of being unconsciously incompetent to consciously competent.
- How to program your subconscious mind in a way that it lets you consistently excel at what you are doing
- ‘Reverse engineering the number game’ and how the ‘right numbers’ can make communication with your prospective clients more powerful.
- Why goals are important and how to set the right ones that help your business strive to its fullest potential
- How to identify and overcome the most common fears that hold you back right now
Trust and Connection
In this module, I’ll take you through an implementable system with various psychological triggers that will help you stay authentically connected with your clients.
- The theory of possibility that allows you to take your prospects on an irresistible journey
- The counter-intuitive concept of intervention and how it will create a long-term connection with your audience
- Why authenticity is crucial for your marketing and how to implement it in your business practice
- How to get clarity on your company’s long-term vision and how to share it with your audience to build connection and trust
- The most powerful way to put ideas into the world and share your own story to connect
Triggers of Influence
In this module, you’ll learn some of the influence triggers you can use in your sales marketing take your business to the next level.
- Why the principle of commitment is key to following through and delivering, and how to use it in your business
- How to be consistent in your packaging, branding and messaging to create a cohesive experience for your clients
- How to get your prospects to take action without being pushy, salesy or feeling like a douchebag
- Why easing the mind of worried prospects is important and how to use scarcity and authority in a way that feels true to you
In this Module, you’ll learn the different levels of market sophistication including YOUR level of market sophistication and how you can use it to communicate with your audience.
- How to become the #1 choice in your market, no matter how tough the competition is
- The science behind crafting the perfect marketing angle that’s in alignment with your personality, values and beliefs and how to implement it in your business
Understanding consumer’s personality traits and creating a targeted marketing strategy towards these groups has the potential to revolutionize any business – discover how!
- The questions you need to ask yourself to identify WHO you’re serving and how to best communicate with your prospects
- Different personality types and how to leverage each of them to position yourself as the authority in your field
You Are Your Greatest Marketing Story
In this module, you will learn the advanced concepts that you should use in your marketing to grow your business.
- How to create a great storyline for yourself to become a better marketer and achieve epic positioning with your audience
- The #1 key factor in building a great character in order to communicate impactfully with your audience
- The 4 polarities model and how to use it to make the most out of your personality for your marketing
- How to find, leverage and craft your personal story to build trust, memorabilityand connection
In this segment, you’ll learn a proven framework for having effective sales conversations that feel good.
- The Conversation Containers Model and how to implement it to ensure impactful communication with your audience
- How to take your client on an unforgettable journey using the Story Sales Model instead of pushy, old-school tactics
- How to sell with integrity and authenticity and never again experience the awkward sales moment
In this Module, you’ll discover the principles that allow you to create consistent results and how to use them for each segment of your marketing ecosystem.
- The most common mistake that most entrepreneurs make when generating leads and the strategy to avoid it
- Why everybody is NOT your prospect and how to dominate a specific space in your industry through targeted marketing
- How to meet your prospects where they’re at so that they listen to you and are open to hearing more
- How to create results-based training that builds trust and makes your audience fall in love with you and your method
- The sales sequence that pulls people in instead of pushing them away and how to create a hook that works for your business
Simplified Online Ecosystem
In this segment, you’ll learn systems and structures that you can utilize to build your online eco-system.
- Why webinars are one of the most profitable ways to increase your revenue including the framework and step-by-step instructions to create and deliver a successful webinar
- The different webinar formats and how to use and identify when to use which most effectively
- How to craft a marketing calendar and a business matrix that work for you
- The journey model and how to leverage micro-content to create an extraordinary experience for your prospects
- Your 90 day lead or sales generation plan and how to execute it step by step
And much, much more….