If we aren’t getting optins into our list, we can’t grow our profits. It’s simple math.

So, we sat back recently and discussed how traditional “free” optins usually offer a PDF report or something that most people skim at best, and at worst, never open up (including your email newsletters). Sure, they were “hot” when they grabbed it, but the value dropped away and the subscriber jumped onto something new. No perceived high-value was given.

This is Human Nature that if something is not of value, it’s left behind